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Kantar, a world leader in data, insights, consulting Job Title Email List and provider of audience measurement solutions in 56 markets, has been chosen in the United Kingdom by Origin , the industry initiative led by the official body of advertisers in the United Kingdom, ISBA, as the provider of a single panel audience to develop a cross-media Job Title Email List measurement system. At the same time, the company has just launched its "Cross Media Performance" solution in Latin America with Unilever as one of its first clients. Thus, Kantar now has the cross-media Job Title Email List audience measurement system with the largest global coverage and the one that has expanded most rapidly.
Origin (UK) Project Origin has Job Title Email List been designed to meet the needs of advertisers seeking to learn about and plan campaigns in the digital environment and on the online platforms of TV networks. Kantar has been the company Job Title Email List of choice to build a single source panel that will act as the "true source" for the replication model that will be at the core of the service. The panel will measure advertising exposure across all linear and online channels and will include Job Title Email List private data, in accordance with current privacy legislation with proprietary data from global and local platforms.